Consumers desired improved shopping experiences found in experiential retailers, but without the typically higher prices that come with it.
Solution
Albertsons opened the next generation of technologically advanced, experience-first conventional grocery stores focused on highlighting local products and wellness products while remaining price competitive.
Result
The next-generation Albertsons stores are making a splash in the industry. After a successful beta-test, Albertsons is expanding this initiative to flagship cities throughout the United States.
