Investment management
Providing Growth Capital for Challenger Brands to Sustainably Scale.
We deploy capital to invest in founders of nascent consumer brands in trending categories, who want to take their companies to the next level. By marrying skill sets and fusing disciplines, we work together as a Superteam, leveraging both small brand cultural relevance and large CPG resources to create purpose-built brands that people want to fall in love with.
BUILDING ALPHA THROUGH A MORE HOLISTIC APPROACH
We make investments in emerging brands, but we’re not like a typical venture firm. When we deploy capital, we deeply immerse ourselves with founders to reimagine and amplify their brand and position it to be a thought leader in the category. Our work extends into every element of business, adapting to the needs of the entity. Our approach allows us to disrupt conventions not just through branding and design, but in everything we do—product development, sourcing, manufacturing & going to market. A true, holistic 360˚approach to building lasting companies that matter. Efficiencies and deep experience with operations enable our brands to be nimble, cost efficient, and avoid the typical pitfalls of new companies.
Investment thesis
To win in CPG, you need an excellent product, an impactful brand, and sound sales execution.
Best-in-class brand management
We bring Best-In-Class brand management to the brands we create, addressing their needs throughout the entire lifecycle.
Executive Management
Proprietary Deal Sourcing
Due Diligence
Deal Structuring
Financial Management
Talent Sourcing
Mergers & Acquisitions
Sales & Marketing
Brand Strategy
Brand Development
Channel Strategy
Retail Sales Execution
Broker Networks
Merchandising
Online/DTC Sales
Field Marketing
Operations
Product Development
Operational Advisory
Production Management
Production Scaling
Customer Service
Analytics
Logistics
Our Standards
We look for brands that can help lead meaningful change in the world.
Health/Wellness
We look for brands that contribute to a healthier population. Without our health, we have nothing, and it’s our mission to improve health one brand at a time.
Emerging Lifestyle Trends
We look for brands that are ahead of powerful cultural shifts and are positioned as leaders in their respective categories.
Sustainability/Longevity
We exist to build the next generation of challenger brands. We are looking for brands that can lead a better way.
our distribution Powerhouse
Our portfolio brands have access to the full power of our retail and operations capabilities to rapidly accelerate the sales and retail footprint. Our team of experts leverage deep relationships and operational know-how to position brands for success in the omni-channel marketplace.
We use data to track progress, amplify success & pivot when needed.
We strive to constantly update our technology stack to maximize our sales and branding by ensuring our brand message and reach is both wide and targeted. We always seek new sources of data to allow us to evaluate our position in the market, track competitive trends, closely evaluate the effectiveness of our promotional spends and seek new trends which we can leverage.
Categories we’re Exploring
Regenerative Meat
There’s a better way to raise livestock, and the world cannot afford to proceed with the current methodologies that degrade both environmental and human health. Regenerative Agriculture holds the promise of better, healthier meats that have zero environmental impact. We’re looking for a partner who can help us solve this.
Natural Pharma/
Alternative Medicine
The pharmaceutical is a very important industry, which we acknowledge and respect many of the good that they do. That said, we believe that the heavy focus on synthetic drugs has go too far. We are seeking natural solutions to common ailments like insomnia, anxiety, pain and allergies. We’re looking for a partner to reimagine wellness.
Better-for-You Spirits
The alcohol industry is on the verge of a radical transformation towards healthier, better-for-you adult beverages. We see an opportunity to promote more responsible and sustainable drinking practices through socially beneficial and health-focused brands. We’re looking for a partner to help us have fun without impacting our health.
Healthy Snacking
Snacking is becoming more and more central to our eating habits. In fact, 92% of millennials report replacing 1 or more meals per week with a snack (Welch’s x SurveyGoo Study 2017). We need to meet this shift in consumer behavior with health snacks that provide benefits and sustenance. We’re looking for a partner to help us snack healthy.
Plant-based Foods
The global population will approach 10B people by 2030. In response to this growth, we will need to embrace a primarily plant-based diet if we wish to maintain a healthy and sustainable society. We are looking for innovative partners with minimally processed plant-based foods that have delicious, healthy products.