Mission & story
Reinvent a 200 year old spirit. Bourbon is the great American Spirit, it’s developed a proud heritage and a group of followers that make Harley Davidson fans look downright wishy-washy. But your grandfather’s, grandfather’s bourbon doesn’t have to be your bourbon. With a blend of tradition and innovation as unique as the finished barrel itself, we breathed new life into a stale and rigid category through a rich collaboration with the Mahalo Spirits Group and master distiller and bourbon visionary, Lincoln Henderson.