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Mission & story

 

Reinvent a 200 year old spirit. Bourbon is the great American Spirit, it’s developed a proud heritage and a group of followers that make Harley Davidson fans look downright wishy-washy. But your grandfather’s, grandfather’s bourbon doesn’t have to be your bourbon. With a blend of tradition and innovation as unique as the finished barrel itself, we breathed new life into a stale and rigid category through a rich collaboration with the Mahalo Spirits Group and master distiller and bourbon visionary, Lincoln Henderson.

 

 

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From an idea on the back of a napkin to a $27M distillery & family legacy

When we set out to create the Angel’s Envy brand with the Henderson family and our partners, part of the impetus was to build an urban bourbon and bring back the craft of distilling to Whiskey Row in downtown Louisville where it had originated 100+ years ago. Mission accomplished. It’s been incredibly gratifying to see Lincoln’s dream come true while watching the distillery thrive and be an enormous source of pride for the city and state.

 
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