To create a zero-hassle, zero-emissions bike-sharing system that empowers both individuals and communities to help solve some of the environmental, health & traffic congestion issues we face today. Cycling has always been one of the smartest transportation alternatives, yet there had never been a successful effort to ‘normalize’ the bike to the point of mass usage and acceptance. The end goal was to create a Best-in-Class product design, brand and digital experience unlike any other in the category.
