Create a disruptive RTD brand inspired by the French, that reframes the idea of beauty and what is gorgeous—proving beauty is a birthright not a pursuit, that every woman is beautiful, and that self-expression is the truest kind of beauty. Hello Gorgeous crafts premium libations to celebrate the beauty in each of us and to positively enhance how you feel about your own beauty. You are worthy of celebration, love and acceptance simply because of who you are—an amazing, capable human being with so much to give the world. This reframing of gorgeousness was inspired by the French because they embrace a more effortless form of beauty that radiates from being authentic and real. And so, when you take a sip of Hello Gorgeous, you’ll taste genuine French rosé, veritable French vodka, and bona fide botanicals native to the French terroir. The ultimate truth about beauty is that it’s really nothing more than a feeling that blossoms when we slow down and take the time to whole-heartedly love who we are. Our brand reminds you of this at every turn, starting with the name. You are gorgeous, my friend. May you live this truth!
