Our Mission: Mindsight is a research & strategy firm that engaged with us to reassess their brand architecture & product offering while evolving their vision and brand identity. We focused on adding key components to further differentiate their offering, while giving them an iconic identity that speaks more accurately and authentically to what they do and who they are. We reframed their vision to help unlock their business’s true potential, giving them new tools to engage on a deeper and more innovative level with their clients. This expanded toolbox allows them to create a much stronger impact across more areas of their clients’ companies, and in the process, better inspire and fulfill their most important asset—their people. By better leveraging the company’s collective intelligence with new tools and capabilities, we added another dimension to their ability to create transformational change for their clients.
