Investment management

Providing Growth Capital for Challenger Brands to Sustainably Scale.

We deploy capital to invest in founders of nascent consumer brands in trending categories, who want to take their companies to the next level. By marrying skill sets and fusing disciplines, we work together as a Superteam, leveraging both small brand cultural relevance and large CPG resources to create purpose-built brands that people want to fall in love with.

BUILDING ALPHA THROUGH A MORE HOLISTIC APPROACH

We make investments in emerging brands, but we’re not like a typical venture firm. When we deploy capital, we deeply immerse ourselves with founders to reimagine and amplify their brand and position it to be a thought leader in the category. Our work extends into every element of business, adapting to the needs of the entity. Our approach allows us to disrupt conventions not just through branding and design, but in everything we do—product development, sourcing, manufacturing & going to market. A true, holistic 360˚approach to building lasting companies that matter. Efficiencies and deep experience with operations enable our brands to be nimble, cost efficient, and avoid the typical pitfalls of new companies.