Noun Marketplace

It’s never been easier to “buy,” but it’s also never been harder to “shop.” Today, e-commerce is ruled by one giant retailer that really only cares about one thing—getting your money. To them, you are a number. A digit on the bottom line of their spreadsheets. Your data is used, bought and sold to get you to give them more money. But their single-minded obsession with getting people to “buy” has left a massive opportunity for a new retailer to cater to the needs of consumers who simply want to “shop.” “Shopping” is very different from “buying.” Shopping is about discovery. It’s fun, it’s exploratory—it’s an enjoyable activity. There’s a level of imagination and creativity in shopping. It’s collaborative and educational. It’s about becoming the person you want to be, not the person you need to be.

 Serving up possibility and potential.

We think the world deserves an online shopping experience that feels less like buying and more like exploring—discovering with an element of learning and growth baked into it. Less transactionally-focused, more about possibility and looking forward. Not just fulfilling a need, but inspiring your imagination. A place to visit where the experience feels like it’s bettering you. Allowing you to dream. Where you’re able to not just discover other “things,” but also indirectly, you’re discovering more about yourself. We aren’t only solving for the now, but for what’s to come in your life. That’s exciting and stimulating. Shopping 2.0? We think so.

The Noun Marketplace is a unique kind of online shopping experience that integrates people, places & things in new and different ways. A place to find the best products in food/wellness/lifestyle, connect with people and discover new experiences. We aim to incorporate both center and perimeter of the store into our offering, starting with a meat counter and produce section, then expanding to wellness and lifestyle products as we grow.

 The Curated Carnivore

As a thoughtful, conscientious person, is it possible to feel good about eating meat when modern day culture is becoming increasingly plant-based for all the right reasons? We believe it is. We have seen the nutritional benefits on both sides of the equation. We heavily champion the benefits of plant-based diets and are equally distressed about the widespread harmful practices of the meat industry. We believe food entwines the health and wellbeing of all living things. It’s the thread that ties together water, earth, air, plant and animal. The health of our food system is a reflection of the health of our culture, an expression of our beliefs and principles in action, which we believe requires transformation. So we looked for a better way to source and procure the best quality meat products in the most responsible way and found the right partners to make it happen.

Our meat counter curates the purest, nutrient dense meat per ounce, sourced from the finest farms in the U.S. Our exclusive partner, Keller Crafted, is the first Non-GMO Project Verified charcuterie company in the United States. Their artisan meat products are hand-crafted, sourcing meat only from animals that are humanely raised and harvested. Animals are never given antibiotics or hormones and they only use organically approved meat preservation techniques. 100% of the Pork they use comes from one family farm and is Certified Sustainable by the Food Alliance and Non-GMO Project Verified.

 Let us be Your Virtual Greenhouse

We’re not fans of the polarizing Paleo vs Plant-Based vs Keto debates. We embrace those POV’s and everything in between. If you don’t want to mix your kale with pastrami, that’s fine with us. We’ve got you covered either way. We champion nutritional harmony, and like our meat counter, lovingly source only the best organic, Non-GMO, fruits and vegetables from local farms and gardens around the country. 

 Provisions for the whole you.

Our commitment to health and wellness runs deep. It’s not just about what you eat, but how you live your life—the products and tools you use to make your daily experiences better. The Noun Marketplace continually seeks out and curates the best holistic products that deliver on our commitment to inspire and better the “whole you.” Find below a small sampling.

We’re launching Noun.co to bring the most empowering, inspirational, culture-leading products together in one beautiful, human-centric shopping experience that unlocks your imagination and brings you closer to the life you’ve always dreamed of living. The Noun Marketplace sits squarely in the center of our business model where the brands we bring to life are sold. It complements our other sales channels (Brick & Mortar Retail, DTC, C Stores, etc), while providing a test and learn environment for brands/products we are vetting for investment and potential partnering.