Create a brand that disrupts the protein bar category’s fixation around marketing solely to physical activity, expanding our focus to the mind—its need for protein and what feeding your mind can achieve. We evolved Protein Puck to be a whole food, plant-based energy company built around empowerment with the mission to fuel human beings to be a little bit better in the passions they pursue each day. Protein Pucks are the perfect building blocks to nourish human achievement, wherever that may be—on the side of a mountain, in a lab or in front of a canvas. We power possibility by feeding the potential in you—nourishing your brain, body and soul with clean, ethically-sourced food. Seeing people take risks, find their greater purpose in life and reach their potential is our greatest gratification.
