Create a brand that disrupts the craft spirit space by defying traditions in sourcing, distilling, aging and blending to prove the best spirits have yet to be made. Treaty Oak is a unique distillery/brewery in Austin, Texas that our partner, Mahalo Spirits Group, brought to us to help them rebrand themselves and amplify their differences from the rest of the category. Born from cultural exchange and improvisation, America’s whiskey was very progressive in nature (bourbon) early on. Since then, not so much. With a respect for tradition, Treaty Oak has brought back that spirit of deep experimentation and resisting convention. It’s an attitude, a lifestyle and a driving force in every spirit they produce. We found inspiration in founder, Daniel Barnes’ vision and their diverse team of distillers, chefs, architects, botanists, musicians and artists—allowing us to build a dimensionalized brand that reflects their Pursuit of the Curious ethos and amazing New School whiskeys and gins.
