LAUNCHING COMPANIES INTO THE STRATOSPHERE
A sampling of some of the brands we’ve built from scratch and strategically developed with our partners.
Tequio
We built a tequila-centric brand from scratch that restores truth to a category that’s been hijacked by western culture, celebrities, and inauthentic tropes. Instead of another distillery tale, we are telling tequila’s true, lost story through the lens and wisdom of Tequio—giving of yourself for the benefit of the community.
Treaty Oak
Treaty Oak is a unique distillery/brewery in Austin, Texas. We helped build their brand to have a disruptive voice and POV in the craft spirit space by defying traditions in sourcing, distilling, aging and blending to prove the best spirits have yet to be made.
the people’s Farm
We created a brand that is pioneering nutritional access in urban areas and democratizing farming via modular & scalable grow pods. These sovereign food systems are reframing who the modern farmer can be through hyperlocal farms that generate wealth for local economies.
Angel’s Envy bourbon
We helped reinvent a 200-year-old spirit in partnership with the legendary Master Distiller, Lincoln Henderson. By building a brand that blends tradition and innovation together, we were able to help breath life into a stale and rigid category.
Protein Puck
Protein Puck is a whole food/plant-based energy company. We built this brand around empowerment and a focus on filling protein needs for the mind, body & spirit. Pucks are part meal replacement solution, part cereal, donut, “insert said junk food item here” solution.
Papa’s pilar rum
We were entrusted to create a rum/lifestyle brand around the spirit and ethos of Ernest Hemingway and his love for adventure. Rather than make a “Hemingway rum,” we wanted to create a rum that Hemingway would be proud to drink.
TomboyX
We created a brand built around inclusivity + equality, an agent for positive social change in the mundane underwear category. TomboyX champions women's unique qualities/beauty, while reminding them to feel comfortable in their own skin.
B Cycle
We created a zero-hassle, zero-emissions bike-sharing system that empowers both individuals and communities to help solve some of the environmental, health & traffic congestion issues we face today.
Green Garage
We reinvented the diseased Auto-Service category for the better by offering up a suite of eco-friendly parts and services vetted by university scientists while radically transforming the human experience of taking your car in for service.
Retail sales experience
Our leadership has helped power sales for many successful and game-changing brands.
Keurig/Green Mountain Coffee
Seeing growth in single-serve coffee technology, we supported Keurig by helping grow their innovative technology into grocery.
Vital Farms
Convincing conventional grocers to lean in on organic/natural dairy & eggs, overcoming the sticker shock of price on shelf.
Dole
Convincing retail produce executives to buy into Dole’s concept of vacuum sealed, pre-washed, pre-cut bagged salad.
Brands Under construction
Noll
We created the purest, most purpose-built surf brand in the world with the responsibility to preserve surfing’s past and future. Our story for the return of the NOLL brand began around a table in San Clemente, CA.
GOld Handle Coffee Co
For 243 years, coffee has been our unofficial national beverage fueling decades of progress. But what was once a democratic drink has become a contentious concoction—John Wayne is here to change that.
Cuentas
We built a modern banking cooperative to help Mexican-American communities participate in the economy through a feature set that is simple, direct, and transparent. Cuentas, means "accounts," like a bank account, but it also means "you count" or "you matter."
